Using the DEMATEL Method to Explore Influencing Factors for Video Communication and Visual Perceptions in Social Media
نویسندگان
چکیده
This study used expert interviews and the DEMATEL method to explore influencing factors affecting evaluation of good cognitive response video communication visual perception in social media for benefit facilitation implementation improving overall quality related fields communication, advertising, design. Correspondingly, it could provide educators practitioners field with a foundation maximize effectiveness allocating resources these factors. explored evaluated causality, relevance, degree materiality among different The results this indicated that six dimension factors, including like (X8), feeling satisfied (X9), attractiveness (X11), sense shape contour (modeling) (X12), characteristics (X13), color (X14), showed high connection (prominence) other Improving help solve problem while promoting about
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ژورنال
عنوان ژورنال: Sustainability
سال: 2022
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su142215164